(Corrects July 24 story to show sales figure in paragraph 6 pertains to brands under review, not whole VMS business)
By Alexander Marrow
LONDON (Reuters) -Nestle has launched a review of its underperforming vitamins business that could lead to the divestment of some brands, it said on Thursday, after reporting its first-half sales volumes grew more slowly than analysts expected.
Shares in Nestle, the world’s biggest food producer, fell to a six-month low in early market trade and were 4.7% lower by 0950 GMT.
As the economic downturn globally has squeezed customers and driven them to cheaper alternatives, the Swiss-based maker of KitKat chocolate bars, Nespresso coffee and Maggi seasoning has found it harder to sell its branded projects.
Thursday’s results add to investor pressure on CEO Laurent Freixe to revive the company’s share price and sales. Since his appointment in August last year, Nestle’s share price has lagged rivals, including Unilever and Danone.
The Swiss company on Thursday maintained its 2025 outlook, saying it expects organic sales growth to improve. It estimated an underlying trading operating profit margin at or above 16%, including the negative impact from tariffs and current FX rates.
The brands under review in Nestle’s Vitamins, Minerals and Supplements business generate around 1 billion Swiss francs ($1.26 billion) in annual sales, Nestle said.
VMS is part of Nestle’s wider Nutrition and Health Science division, which accounted for a little more than 16% of group sales in the first half and recorded a decline in real internal growth – or sales volumes – of 0.8%.
“We have launched a strategic review of our underperforming mainstream and value brands, including Nature’s Bounty, Osteo Bi-Flex, Puritan’s Pride, and U.S. private label, which may result in the divestment of these brands,” Nestle said.
Freixe said Nestle would focus on its global premium VMS brands and that a potential divestment of the others could happen in 2026.
“To us, the highest potential is at the premium end,” Freixe told reporters.
GROWTH DISAPPOINTS
Nestle said that first-half organic sales growth, which excludes the impact of currency movements and acquisitions, rose 2.9% in the six months through June, just above the average of analysts’ forecasts of 2.8%.
But real internal growth, or RIG, was 0.2%, below the consensus forecast of 0.4%, reflecting softer demand as customers baulk at price increases.
Total reported sales decreased by 1.8% to 44.2 billion Swiss francs, compared to analyst expectations of 44.6 billion francs, a drop Nestle attributed in part to the negative impact of 4.7% from foreign exchange as the Swiss franc has strengthened this year.
Nestle’s 2.7% price increases were above the average analyst estimate of 2.5%.
“The headline will be the negative RIG of -0.3% in Q2 when most investors were positioned for a positive number,” Barclays analysts said in a note. “This will be seen as a bit disappointing.”
Despite the “negative surprise” in Nestle’s Health Science unit, Vontobel analysts said the overall results would likely reassure investors that Nestle is on the long road to recovery.
($1 = 0.7923 Swiss francs)
(Reporting by Alexander Marrow and Oliver Hirt; editing by Barbara Lewis)
