(Reuters) -Kenya Tourism Board said on Monday that it has partnered with Visa to develop marketing campaigns, improve payment accessibility and promote both cross-border and domestic tourism spending.
As part of the partnership, Visa will provide access to its Government Insights Hub, which is a data and analytics platform offering insights into travel patterns, peak seasons, regional preferences, and consumer spending behaviour.
(Reporting by Prerna Bedi in Bengaluru; Editing by Sherry Jacob-Phillips)
