Cricket-Viacom 18 bags women’s IPL media rights for $117 million
(Reuters) – Viacom 18 will pay 9.51 billion Indian rupees ($117 million) for the media rights of the women’s Indian Premier League (IPL) for the next five years, the country’s cricket board (BCCI) announced on Monday. Viacom 18 outbid Disney Star, Sony and Zee among other broadcasters in a closed-bid auction in Mumbai, ESPNcricinfo reported, …
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